Effective Date: 7/1/2025

This Privacy Policy describes how Tucson Values Teachers ("we," "us," or "our") collects, uses, and protects your information when you use the Lumia platform ("Platform").

• Account registration information (name, email address, password)
• Profile information
• Content you upload or create on the Platform
• Communications with us

• Usage data and analytics through third-party services
• Device and browser information
• IP address and location data
• Cookies and similar tracking technologies

We use the following third-party services to analyze Platform usage:

• Google Analytics: Collects usage statistics, user behavior, and demographic information
• Hotjar: Records user sessions and collects heatmap data to improve user experience
• Mixpanel: Tracks user interactions and events for product analytics

Each service has its own privacy policy governing their data collection practices.

We use collected information to:

• Provide and maintain the Platform
• Improve Platform functionality and user experience
• Communicate with you about your account
• Comply with legal obligations
• Analyze usage patterns and trends

We share information with:

• Google Analytics, Hotjar, and Mixpanel for analytics purposes
• Technical service providers who assist in Platform operations
• Legal authorities when required by law

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

If the Platform is used in educational settings, we are committed to protecting student privacy in accordance with applicable laws including FERPA and COPPA.

We do not knowingly collect sensitive personal information from students, including:

• Social Security numbers
• Detailed medical information
• Financial information
• Biometric data

Parents have the right to review and request deletion of their child's personal information where applicable under law.

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

We retain your information for as long as necessary to provide the Platform services and comply with legal obligations. You may request deletion of your account and associated data at any time.

Depending on your location, you may have rights to:

• Access your personal information
• Correct inaccurate information
• Delete your information
• Restrict processing of your information
• Data portability

The Platform uses cookies and similar technologies for:

• Essential Platform functionality
• Analytics and performance monitoring
• User preference storage

You can control cookie settings through your browser, though this may affect Platform functionality.

The Platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

If you access the Platform from outside the United States, your information may be transferred to and processed in the United States, which may have different privacy laws than your jurisdiction.

The Platform is not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

We may update this Privacy Policy periodically. We will notify users of material changes through the Platform or via email.

For privacy-related questions or requests, contact us at: support@lumiaed.com.